Who We Are
We believe that in today’s world, every brand has a responsibility to contribute to positive change - whether that’s for people or the planet. We create PR and brand experiences that ensure people pay attention to the brands they should. In short, we do great work for good people.
Purpose is often treated as a nice-to-have, something earnest, but not exciting. We believe purpose needs a rebrand. Our mission is to bring it into the mainstream by crafting campaigns that are captivating, credible, and culturally in tune.
Our Mission
Our Values
Empathy
We prioritise kindness, understanding, and respect in every interaction.
Partnership
We build strong, values-led relationships with clients, collaborators, and communities.
Excellence
We deliver high-quality work that speaks for itself.
Impact
We care about the outcome. Our work is designed to drive meaningful change.
With over two decades of experience, Laura has led campaigns for global brands, public figures, and purpose-driven organisations. She brings big-brand thinking to her purpose-led mission. Having held senior roles both in-house and at leading PR agencies, she knows what it takes to create meaningful impact for brands.
Laura is known for her calm, considered approach and her ability to turn conscious ideas into powerful media moments. With Heed, she has built an agency rooted in credibility and aligned with her values - both internally and in the work delivered.